![]() ![]() Many think playable ads work only for simple casual games. The former allows users to play again, while the former takes you to the game’s app store page. When players are out of moves, there are two options – restart and revive. Another great thing about this playable ad is that you can easily lose yourself while playing because the gameplay is quite addictive and soothing. Because the core game is so simple, you can pick it up right away. This playable ad is an accurate representation of the gameplay experience. It’s a mahjong-inspired game with light design and collection mechanics.įrom the game’s 2021 release up until now, Zen Match has been downloaded more than 17 million times and earned more than $13 million in iOS revenue. Published by Good Job Games, Zen Match is a relaxing puzzle game where the goal is to match 3 same icons and clear the board. This ad from Zen Match was the third top-performing playable ad in Q1 2022. The purpose of this is to entice users to download this game. Furthermore, at the end of this playable ad, players are shown how much money they could’ve won, along with a “claim now” button. What’s interesting is that, at the bottom of the screen, the ad shows how much other users have won, which adds an interesting social and competitive aspect. However, users need to be quick, which creates excitement in the ad. To make it even simpler, the called numbers are highlighted on the board. The only thing users need to do in this playable is to locate and click called out numbers. The playable ad for Blackout Bingo reflects that. It’s perfect for relaxing and passing the time. So far, this game has acquired more than 100 thousand downloads on Android.īlackout Bingo is an extremely simple game that requires no skill. The second top-performing playable ad in Q1 2022 is the one above, for Blackout Bingo.Īs the name implies, Blackout Bingo by Big Run is a bingo game from the casino category on the App Store and the arcade category on Google Play. The main goal of this playable ad is to get users hooked on solving match-3 puzzles, and of course, download Royal Match to continue playing. After users complete the match-3 puzzle, there’s the option to download the game or retry. Notice that the red piece on the right is moving to indicate that it needs to be swapped to get a match. There’s a very simple tutorial at the beginning of this playable ad that shows users what to do. In general, puzzle games lend themselves well to playable ads as their gameplay is simple. (GameRefinery)Īs you’d expect from a puzzle game, this playable ad for Royal Match allows users to try solving a match-3 puzzle, as this is the core gameplay. This game has been quite successful so far, getting to over 12 million downloads on iOS and 10 million on Android, earning more than $125 million in iOS revenue. Besides matching colors and solving puzzles, the goal is to help King Robert, the main game character, to decorate various areas of his castle. Royal Match is a match-3 puzzle game with light decoration elements. The top-performing playable ad in Q1 2022 was the above ad for the game Royal Match. Without further ado, let’s get into the playable ads examples. Get 3 days of free access to all features as well as 10% off AppMagic by clicking on this link. The ad data source for this article is AppMagic’s Ad Intelligence. ![]() The data is from 2022 and the playable ads are sorted by impression score. The playable ads examples on this list are top-performing ads from all game categories, all ad networks, all platforms, in the United States. Use them to get inspired and see what’s trending. ![]() However, the question is, what makes a great playable ad that boosts conversion? To find out, I did some research to find the top 10 playable ads examples for mobile games. In my recent article on playable ads, I explain why this is one of the most effective ad formats for acquiring mobile gamers. ![]()
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